Breaking New Ground: Apps for iPhone, iPad and Android
Exelution: Team Work of the Highest Quality
Warner Music Group
SEM: Increasing brand awareness without scattering loss
T-Mobile: Marketing Consulting and Video Marketing
High resolution 3D animation meets performance!
What began as ‘proof of concept’ and test project turned into a fab iPhone game.
Our goal was to combine high resolution 3D animation with a game platform to test an iPhone’s technical scope.
Spin the budgie in the beer glass as fast as you can! How many rotations can you manage …
Our "G-force budgie" at the App Store
Download the ‘G-force budgie’ free of charge here at the App Store.
Spin the budgie in the glass as fast as you can!
Try your luck and set a new high score. Simply click on the image to download the app or click here.
Quality, reliability and performance acknowledged
Exelution receives supplier of the year.
The Wiethe Group counts among Germany’s leading full service e-commerce agencies. In 2009 it named Exelution as ‘best supplier’ on the basis of great results in the areas of SEM and SEO as well as excellent team work.
Since winning the pitch in 2009, Exelution has been working for the Wiethe Group in various areas and for a whole range of customers.
This ‘recognition of quality and special performance as a partner’ is based on:
- exemplary supply of services and innovative teamwork
- commitment far beyond average
- proactive communication
- excellent results
- outstanding flexibility
‘Our collaboration with Exelution runs smoothly,’ Markus Wiethe, founder and shareholder of the Wiethe Group, happily confirms. ‘We achieve excellent results without having to interfere too much in the operations conducted by our partner Exelution.’
About the Wiethe Group GmbH:
The Wiethe Group comprises the ventures Wiethe Kommunikativ, Wiethe Interaktiv and Wiethe Objektiv. Wiethe Kommunikativ covers the areas of marketing and advertising. As a full service provider in the area of e-commerce Wiethke Interaktiv offers anything from photography, e-design, programming and database handling to logistics, storage and order management. The customer base includes international brands such as TOM TAILOR, Marc O'Polo, MUSTANG, RENO, Seidensticker or engelhorn. Wiethe Objektiv specialises in photography for e-commerce, in model booking and photo shoots. www.wiethe.com
European introduction of the Red Hot Chili Peppers album with links to all marketing partners
6 countries, 14 marketing partners, smart landing pages.
`Virtual distribution centre´
The Warner Music Group London commissioned Exelution in 2006 to market the Red Hot Chili Peppers’ new album ‘Stadium Arcadium’
The goal of the campaign was to link up users with the respective digital offers by marketers in their home country as well as to ensure sustainable success for the campaign.
Marketing partners from 6 countries included among others: iTunes, Amazon, Musicload, El Corte Inglés, eventim, fnac.fr, ibs.it, ticketmaster and various ring tone providers.
Exelution pioneers smart landing pages
Exelution offered all this in one package: design and programming of the landing pages as well as the overall campaign set-up. The result was unprecedented at the time: special encoding of the campaign meant that the website reacted with utmost precision to search requests by users and provided them with personalised content.
A user looking for the single ‘Dani California’ was directed by the website to the single; those searching for the album ‘Stadium Arcadium’ were sent directly to it.
The result of such specialised programming was a discernably higher conversion rate for marketing partners.
Immediate Brand Awareness
Systematic planning, efficiency reviews and optimisation – your path to success
An international market leader in the area of high quality interior design asked us to devise an Internet strategy –and to prove its worth by means of a search engine campaign in the UK market.
We conducted a stringent SEM campaign over a period of 12 weeks.
The aim was to fortify our theory of how SEM can anchor a brand in the minds of customers.
Even then, we pursued the now well-known ‘long tail’ approach – creating all imaginable key words surrounding our customer’s product portfolio.
The overall goal: to meet customers wherever they go to look for products of the type our client offers.
The strategy proved its worth. After only a couple of weeks, the brand name itself received a significant rise in leads.
In the heads of target customers, the brand had established itself.
By the way: up until then, SEM had been this customer’s sole marketing activity – which means that the effect cannot be attributed to TV ads or to spin-off effects of print advertising.
Video streaming as part of a TV ad campaign
As an integral element of the T-Mobile ‘MyFaves’ campaign, Exelution planned and executed marketing through moving images online.
The TV ad was streamed in the Google content network (among others). Target-group-oriented placement made this ad campaign both effective and profitable.
Watch the online ad here:
Analysis of Online Sales
Systematic adjustment of an online sales budget
Exelution was commissioned to analyse T-Mobile Germany’s comprehensive expenditure on online sales and to explore scope for improvement.
Scope of the project:
- Analyse overall status quo
- Analyse budget splits
- Check existing systems for result tracking
- Detailed SEM analysis
- Evaluate newsletter-related sales
- Evaluate voucher use
- Monitor competitors with professional tools
- Calculate potential and suggest budget adjustments
As a result, the customer received a comprehensive and detailed suggestion for revised online sales activities – sourcing detailed statistics and calculations on the basis of hard facts only.
